Program: University of Denver (M.A. - Communications Management & Marketing)
Project: "Tesla" Brand Audit
Role: Communications Manager (academic)

Brief: This Brand Audit was conducted to gain a comprehensive overview of Tesla’s past and current marketing actions, the brand equity and public perceptions that have been the result of these actions, and to assess the ways in which Tesla might leverage future opportunities to grow their brand equity overall.  It includes an executive summary, brand exploratory, brand inventory, and overall brand assessment.