Client: Garnier
Project: Green Labs - "Got All I Need" campaign
Role: Creative Producer / Music Director

Brand Challenge:  Garnier Green Labs was searching for an effective way to promote their new 3-in-1 serum cream while increasing their brand presence on TikTok. 

Creative Solution: Utilizing a diverse group of popular "skinfluencers" (beauty influencers), we created social content paired to an original song which was composed specifically using the brand's campaign message! The campaign effectively communicated that the 3-in-1 cream is their favorite serum, moisturizer, AND SPF, all in one bottle. This drove new eyes to the product through the existing reach of our hand picked influencers, and inspired consumers to showoff their new purchase in sync to the action-invoking branded song.

Results: 12 million organic views on TikTok